Portrait of Jonathan Lee

Hi, I’m Jonathan!

I'm a design & analytics professional with experience in the higher education, economic development, and tourism marketing industries. I draw on customer empathy and research methods to design products within data-driven strategies. I believe the best research tells a story and the best design empowers and uplifts users. I enjoy collaborating with teams to transform insights into products that drive business growth.

My Work

 
Screens from the redesigned Durham Delivers platform

Durham Delivers UX Redesign

Redesign of a bulk meal delivery platform that drove $200,000+ revenue to independent local restaurants impacted by COVID-19 indoor dining bans.

UX research & design • brand systems • web accessibility

 
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Photo Library Metadata Schema

Revamping Discover Durham’s photo metadata system and workflows for greater efficiency

UX research • user flows • documentation

 
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Duke Brand Guide Overhaul

Building a new Duke brand guide for a diverse, decentralized user base in a mobile-first world

UX research • brand systems • web accessibility • front-end dev

 
Screenshots of various design deliverables and documentation ranging from personas to service blueprints

Other Design Deliverables

Snapshots of other design assets I have produced for teams, stakeholders, and clients

UX research & design • service design • analytics & automation