Hi, I’m Jonathan!
I'm a design & analytics professional with experience in the higher education, economic development, and tourism marketing industries. I draw on customer empathy and research methods to design products within data-driven strategies. I believe the best research tells a story and the best design empowers and uplifts users. I enjoy collaborating with teams to transform insights into products that drive business growth.
My Work
Durham Delivers UX Redesign
Redesign of a bulk meal delivery platform that drove $200,000+ revenue to independent local restaurants impacted by COVID-19 indoor dining bans.
UX research & design • brand systems • web accessibility
Photo Library Metadata Schema
Revamping Discover Durham’s photo metadata system and workflows for greater efficiency
UX research • user flows • documentation
Duke Brand Guide Overhaul
Building a new Duke brand guide for a diverse, decentralized user base in a mobile-first world
UX research • brand systems • web accessibility • front-end dev
Other Design Deliverables
Snapshots of other design assets I have produced for teams, stakeholders, and clients
UX research & design • service design • analytics & automation